Community Leader A.J. Hiers Funds Billboards and Street Renaming Planned in Brevard to Honor Charlie Kirk

Cypress Avenue could become 'Charlie Kirk Lane' if approved by city council Sept. 24

BREVARD COUNTY, FLORIDA — A series of billboards honoring Charlie Kirk, who was assassinated on September 10, will soon appear across Brevard County.

Prominent businessman, community philanthropist, animal advocate, and law enforcement proponent A.J. Hiers, CEO of Boniface Hiers Automotive Group, is financing the tribute, which includes 15 billboards and covers the costs of a proposed street renaming in Melbourne.

The street, Cypress Avenue in the Eau Gallie Arts District, could soon become “Charlie Kirk Lane” if approved by the city council at its Sept. 24 meeting.

Melbourne Mayor Paul Alfrey confirmed that he has proposed renaming Cypress Avenue in Kirk’s memory, with Hiers pledging to pay for all related expenses so the city would not bear the cost.

Kirk, 31, was fatally shot on Sept. 10 while speaking at a Utah college event, and Hiers said the billboards are meant as a gesture of compassion rather than a political statement.

“We’re honoring a young husband and father who lost his life exercising his First Amendment rights,” Hiers said. “This isn’t about politics—it’s about showing compassion for someone who made an impact on a lot of people.”

Digital billboards are expected to go live this week, with printed versions to come over the weekend on Clear Channel Outdoor and Lamar-owned venues.

Hiers has previously backed public expressions of faith in Brevard County, including paying for “In God We Trust” decals that were placed on BCSO vehicles in 2019.

He is also a longtime and avid supporter of the Brevard County Sheriff’s Office Animal Care Centers, Brevard’s senior community, Eastern Florida State College, and was recognized as a Central Florida Humanitarian in 2016 by Space Coast Daily.

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