What a Logo Says About a Business in General
By Space Coast Daily // September 2, 2020
the right logo evokes feelings and emotions
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Logos can be insightful, they have the potential to be suggestive, evoke feelings and emotions and, in general, can say quite a bit about a business before customers have even entered.
With the goal in mind of creating a business logo that tells customers exactly what a business is about, its mood, personality and its purpose, we will discuss how using different colours, fonts and images can really say a lot about a business.
Logo can either be text-based or graphic-based, or a combination of both, but the idea is that a logo stands as a textual or visual representation of business.
It is thus important to consider what a business can convey about itself through its logo by using different colours, fonts and visual elements, something which we will do now.
What colours can do
Colours in general can be very suggestive as different colours can symbolize several different meanings.
Red, for instance, is a bold colour representing passion and excitement, while colours such as yellow and orange symbolize happiness, vitality and optimism.
These colour palettes tend to be perceived as more inviting to customers than your more cooler colours such as blue, green and purple.
Yet on the other hand, blue and green hues, which can symbolize calmness, abundance, nature and growth, can convey relaxing moods for brands related to the ocean, nature or any other calming atmosphere.
However, darker colours such as brown and black, can convey authority, professionalism and sophistication, which makes them good colours for business logos of law or accounting firms, or any other business wanting to make such an impression on its clients.
The perception of fonts
Just like colours, the use of different font types in a logo can also influence people’s perception of a business.
Different font typefaces can be used to invoke different ideas about a business.
For example, a business logo which has more of a whimsical and fun font in their logo may appeal more to the likes of young children, but may also suggest that a business is elegant, creative and carefree.
A more minimalist or sophisticated font may, on the other hand, be suggestive of a business that is slightly more modern, clean and professional.
The colour set of a business logo can set the tone of the business in general, and also shows people what they can expect from a business.
The use of handwritten and script fonts has become very popular, they add a personal touch to logo designs and give customers the impression that a business is warm and welcoming.
The use of icons, symbols or other graphics
The use of icons and symbols in business logos can very quickly depict what a business is about while at the same time make a strong impression on the viewer.
A graphic-based logo, like the well-known Apple logo, which does not depend on text, means anyone will be able to recognize the logo and brand regardless of language they speak.
Yet a logo does not necessarily need to be an abstract icon that stands as a mark of a business; graphic-based logos can also be more literal and tangible, and directly related to a business’ products and services.
Visual logos can thus easily depict what a business’ core function is, especially in service-related industries.
A sketch of a washing machine can easily depict the happenings of laundry businesses and services, while a symbol of a tree or leaf can be a depiction of a wider variety of business, from timber and logging businesses to environmental profit and non-profit organizations.
TRUiC logo maker
As was recently announced in the news, TRUiC aims to support many startups with better logos at absolutely no charge.
Besides providing business with high resolution and professional looking logos, what makes the TRUiC logo maker one of the best on the market is how simple and easy it is to use.
The TRUiC logo maker does not have mandatory login procedures or hidden costs and fees.
Simply by inserting a business name and tagline, choosing an industry and selecting an icon or symbol, the TRUiC logo maker algorithm will be able to generate over a thousand logo designs for business owners to choose from and download.
The TRUiC logo maker makes designing a business logo so much easier.
The logo creator provides users with a plethora of fonts to choose from, including minimalist, vintage, playful as well as handwritten font styles, the colour editor offers both warm and cool colour palettes, and it also has a variety of organic and geometric shapes, as well as icons and symbols with connotations to over 50 different industries for user to choose from.
What’s more, with the TRUiC logo maker it’s possible for users to design as many logo options as they want, at no extra charge, if they wanted more options or needed a second option.
Logos are downable either in SVG or PNG format which means they can be used across most social media, marketing and website platforms.
TRUiC logo designs are also scalable so they can also be used on letterheads, business cards and other correspondences as well as billboards and other brandable items.
The use of colour, fonts and symbols is important to keep in mind when designing a business logo and the message these elements of a logo could convey to potential customers.
Creating a logo that tells customers what a business and its brand is about is all about leaving a lasting impression.
Suggestion: try out the TRUiC logo maker to see all the various colours, fonts, symbols and icons, which can be used to design professional business logos that tell customers exactly what they need to know about a business.